Dr Alan Billings - Blog
One of the most difficult jobs a university vice chancellor has is predicting what courses will be in demand in future years.
Will students want to study Chinese or Social Sciences or something quite new. If you make a mistake and students no longer want the subjects you have on offer, you soon find the books are not balancing. You can't ask a department to switch from teaching ancient Greek to aeronautical engineering.
I once asked the vice chancellor at the university where I was then working what the secret was.
How did he predict what students would want in a year or two? He thought for a moment and then said, 'I watch a lot of television'.
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